J Balvin: McDonald's team up with singer J Balvin for his new celebrity meal
Travis Scott Get ahead of the meal.McDonald's began its next celebrity menu collaboration with award-winning reggaeton artist J Balvin, a day after his popular collaboration with Cactus Jack ended.
McDonald's was a resounding success after Travis Scott's meal, with McDonald's making another celebrity meal. This time, the fast-food chain is partnering with Latin pop superstar Jay Balvin.
Titled "J Balvin Meal" includes all of his favorites together: a Big Mac, medium fries with ketchup, and an Oreo McFlurry. Sales in the United States begin Monday from November 1. Prices vary by region, but customers who order food on the McDonald's app will receive Oreo McFlurry for free.
McDonald's (MCD) is partnering with a hugely popular and award-winning artist with massive appeal. J Balvin is currently the third-most streamed artist in the world on Spotify (SPOT) with 56 million monthly listeners. The 35-year-old is commonly referred to as the "Prince of Reggaeton" and has collaborated with Cardi B, Dua Lipa and Bad Bunny.
"He's always been a regular at McDonald's restaurants during his concert tours, and now we're excited to bring his go-to order to our menus across the US," said Morgan Flatley, McDonald's US chief marketing officer, in a statement. The company said more surprises with J Balvin will roll out in the coming weeks.
His meal will begin when Scott's limited-time deal ends, with the burger chain hoping the deal will provide a similar boost. Scott's food was so popular that some restaurants ran out of ingredients to make it, including cheese, bacon and lettuce, quarter pounder with sprite, and a side of fries with BBQ song sauce.
J Balvin Meal arrives at participating restaurants across the country on Monday and is scheduled to be available through a fast-food chain announced in a news release on Monday, November 1. It has a large mac, ketchup and fries with an Oreo McFlurry.
While the collab meal will be available for ordering on the drive-through and in the McDonald's app as well as in restaurants, it will need to be ordered via the mobile app to receive the meal as a deal.
Fast food chains like McDonald's operate on razor-thin profit margins, so promotions and new items help them stand out from the competition. Quick-serve restaurants are also trying to steer customers to their apps, which boost loyalty and sales.
Similar to Scott's meal, J Balvin's meal doesn't include any new ingredients. Rather, it's repackaging existing products to create buzz without becoming a strain on employees to learn something new, according to R.J. Hottovy, restaurant analyst at Morningstar.
He said that it reminds him of Chipotle lifestyle bowls, "which used ingredients that were already on its menu, but marketed in a way to generate interest from a specific set of consumers." The meals, which are only sold on Chipotle's app, helps it boost downloads and sales following its 2019 launch.Investors will learn if these celebrity-powered stunts are successful when McDonald's releases its third-quarter earnings, likely later this month.
